IAM - Press
of IAMPress are primarily for first time authors and include pre-publication consultation, production and
distribution of their books. We re-publish books no
longer in print or that must be cleaned up for publication.
We will also develop the marketing and distribution program for those who have produced a book but have not
been able to develop the market.
promoter of the book will be the author and we assist in this
effort. The most important service we offer to new
authors is fundamental to their success as well as ours.
It is the critical consulting that will allow authors to make informed decisions about their manuscript,
their book production as well as their distribution system.
When an author contracts with IAMPress, a whole team of specialists go to work. Questions are asked and answered about the publishing business, the
particular book to be produced and the methods and means of distribution.
We strongly urge authors to initially produce and maintain control of their
work. This is usually referred to as self-publishing,
but the author does not do this work. It is not
literally self-publishing but rather self-funding. The
consultation, book production as well as the marketing and distribution are provided by
IAMPress. We are the consultants, production managers
and distribution agents for the book. The author or backer is the funding agent.
The publishing business has changed drastically with the advent of the computer, the
internet and print demand services. Independent “Print
Demand” services as well as “Print Demand” divisions of publishing houses and book distribution companies have
helped change the face of the publishing business.
IAMPress utilizes “Print Demand” companies in the marketing and distribution process but counsel authors
that there are drawbacks to dependence on their book production services. Authors may find it difficult to deal with the canned packages of these
companies. In some cases the editing process is
awkward and the rules established by these companies to keep their costs low make it difficult for
authors. We know that authors must have a level of
expertise with the computer, with editing, with proofing, with formatting, with book cover design and with the
internet in order to affectively use these services.
We deliver a finished product to the “Print Demand” companies for the purpose of distribution and
fulfillment and leave nothing to chance.
“Print Demand” companies make it possible for a book to be available worldwide with
fulfillment within a few days of the order being placed.
We also manage small scale print runs for inventory in support of speaking engagements and book
signings. The initial print-runs are usually for 100 –
250 books and provide a further opportunity to find any mistakes that may have slipped
through. These are copies that may be used for gifts,
distribution networks and speaking engagements.
IAMPress has a track record of producing quality books. The company was originally created for the express purpose of developing
and publishing The Renford Books, a multiple volume metaphysical, three level – course of study. Valuable
experience for new authors was gained and is being shared.
IAMPress will consult with authors anywhere and on virtually any kind of book. Our books are sold through bookstores, the Internet, seminars and
publication advertising as well as direct mail. Every effective method of marketing and distribution can be
Fully inform the author – Authors must know where they
are and what they have to work with in advance of any commitments.
The role of IAMPress at this stage is as publishing consultants.
The objective is to facilitate informed decisions on the part of authors.
Proof reading and editing – This process may include
people who critique a book because of their experience in a particular field. It will always include experienced and qualified editors and proof
Formatting for Printing – The book gets a final check and
a production meeting is held with the author before the book goes on to the printer or the print demand
Artwork for book covers and illustrations – This includes
artwork submitted for possible use as a cover, the layout of titles etc. on this artwork to develop the cover in
an acceptable manner. There are two different functions which
usually requires different parties. Payment for these functions are
charged separately. Illustrations may be required internally for a
book or for advertising, seminars and workshops.
Print production – IAMPress has contract printers,
binders and all necessary production capabilities to deliver a paper back or hard cover version. Once in print, even on a small scale, marketing and distribution becomes the
next objective. The IAMPress process of developing the market is a
four-prong strategy. To our knowledge, no service like it is
available in one place, though all are available from different sources.
Legal requirements – The ISBN registration, barcode and
registration with RR Bowker are provided and completed by IAMPress.
Marketing a Book
There are a number of ways new authors can go about the process of making their books
available, but most writers simply do not know much about the process. They have heard about authors who spent frustrating years sending their
manuscripts to publishers and faced only rejection.
The demand has given rise to a proliferation of independent facilitators and companies that help authors
in the publishing process. Generally, this means that
they do the editing, formatting and proofing but are not equipped with the marketing expertise or connections to
help much with distribution. In other words, there is
a market for “assisted self-funded publishing”
Print Demand companies facilitate the process and make available ways to market
books. They provide fulfillment services for online
marketing and are tools we use. However, it is
necessary that an author, or those working with him, know how to provide everything for the Print Demand
companies the way they want it. These companies either
provide no editorial services or refer authors to sub-contracted services. They usually provide their services in packages authors have to live
with – like them or not.
Many new authors are delighted when someone tells them they can help get their books
published. They are less excited when they find that
they have to pay for everything including the time and expertise of the one offering to help them publish their
books! They really are unaware of what publishing
entails. They have only seen the movie where one
writes a book, sends the manuscript to publishers and waits for publishers to rush to them with a bonus check
and possible movie rights. The level of realism is
quite low, and ignorance of the industry abounds.
Professional assistance and advice in the beginning of the process are
Unless writers have received some notoriety and can command a large fee on the front
end, they are going to have to sell their books. It is
real work, and even the established publishing houses will want the author to dedicate substantial time at book
signings and events designed to publicize the book.
This, however, is an area that facilitators of self-publishing and vanity press operations have not
gone. It is important not only to help the author put
the book together but to have expertise in marketing the book. A primary objective of IAMPress is to promote the
To be successful, in any business the operator must be aware of the intricacies of the
business or have supreme confidence in someone or advisor.
Publishing is no different. In fact, it may be
more complex than anything with which the author is familiar. There are many pitfalls and numerous ways time and money can be wasted
without the kind of service a new author needs. The
terms of production may be inexpensive, and an apparently generous contract may seem a sure thing, but if the
publishing company is not capable of all that is necessary to get the book to the public, the author is not
getting what he needs. If the author is not fully conversant with the system, it is a process of operating in
the blind. Publishing houses may have numerous books but the new author generally has only one and can only get
paid on the one he wrote.
Authors who have gone through the arduous task of writing a book and then learning the
ropes to self-publish will still have to master the process of marketing it. There is editing, proofing,
formatting as well as printing and binding to be done.
And then there is the ISBN registration to be acquired and barcodes needed before a book can be
released. All these things are necessary, but
distribution often brings a rude awakening, and it is infinitely more difficult. Nowhere is a new author likely to have so many options and so much
assistance in so many areas of the process of production and distribution as they will find with IAMPress and
they will get this assistance from the beginning.
Authors retain ownership of their property
unless IAMPress, or another publishing house, contracts for the book. In such cases, all costs related to production and distribution are paid
for by the publisher. There is a difference in contracting with book distributors who market through bookstores
and contracting with a publisher who has a distribution network. IAMPress not only helps get the book into
print, but acts as an agent for contracting this type of company.
1) IAMPress contracted printers and binders – From our
printers will come the initial 100 - 250 books. Larger print runs will be made at the request of the author.
Smaller print runs initially allow both IAMPress and the authors a chance to catch mistakes or make improvements
before more substantial orders are placed. The best price possible on hard copies is established for book
signings, seminars, workshops or speaking engagements.
These books are the ones authors sell as opposed to orders that come in from the Internet or that are sold
in stores. As noted, these print orders can be for as
little as 100 books at a time thus conserving capital and avoiding expenses having to do with storage and
shipping. Obviously, large orders bring the cost per
book down, but good fund management is critical, especially in the early stages. It is quite acceptable to tie up capital in large print runs once you
have a track record upon which to base orders.
2) International Listings – Our books go to an
international listing so that anyone, anywhere in the world, can walk into a bookstore with the title or
author’s name and get a book dropped shipped. This
will include Amazon.com and other websites such as the IAMPress Cyberspace Bookstore. Marketing from our Website involves more
than simply a list of books. It may include chat
lines, interactive teleconference classes using the site and telephone conference calls. As orders come in, even if one at a time, the book is downloaded, bound
and drop shipped to the individual buyer or the bookstore that generated the order. Again, there is no necessity for a large print order that will tie up
3) Book Distributor Contracts – A book distributor,
publishing company or marketing organization may be contracted. Their outlets may be cyberspace bookstores or
retail bookstores anywhere in the world. They may be
in a flea market, school, church or an Expo stall.
They may be direct book sales organizations or book clubs. We may supply the publisher/distributor or he may further edit and
publish under his own label. Examples of various case
situations can be provided.
4) CD and cassette production – Another exciting way of
distributing books is via CDs and cassettes. Unless a
book is rather small, it cannot be read in 90 or even 180 minutes. The CD production is initially to provide the book on CD in print
form. Some people hardly read if they are not reading
the computer, and others simply like to print them out themselves in order to save substantially on the price of
the book. Sound tracks can be added or excerpts that
serve to introduce the cassettes. CD production is
inclusive in the price quoted for this four-prong strategy, but audio recordings will have to be quoted
separately. Note that E-books are part of the service
provided by the Print Demand companies with whom we contract.
Our service begins with valuable information, and where it goes from there depends
upon the conclusions of the author, which should be based upon the assessment we have
provided. It involves no guarantees except to fully inform and execute tasks to fulfill the
objectives of the author. Authors often want to develop their own marketing program in addition to the
production services and distribution services mentioned. IAMPress will act as
consultants to authors developing an independent distribution program. Internet marketing, direct
mail, seminars, workshops, speaking engagements, newsletters and advertising are all systems commonly used
but requiring a professional approach.